Hi, I’m Michelle and I genuinely love listening to authors and helping them with marketing.

I’m kind of a marketing nerd. I love learning new things—YouTube strategies, self-publishing tactics, what’s actually working right now—and then figuring out how to make it less overwhelming for other people.

I spent 20+ years in corporate marketing (ads, billboards, website copy) before I escaped the gray cubicle life to build something myself. Now I get to talk to authors, experiment with different platforms, and share what I’m learning in real time.

I’ve published three books, I host author interviews on Substack, and I create Canva templates and guides for authors who want to take that next step without losing their minds. My thing is taking complex marketing stuff and making it actually doable.

I started with Pinterest marketing (and yeah, I still know my way around it), but these days I’m more excited about testing new things and seeing what clicks. I’m not an expert with all the answers—I’m figuring it out alongside you and making it easier to understand along the way.

If you want honest strategies, simple templates, and someone who actually listens to what’s working for real authors, you’re in the right place.

What you’ll find here:

• Marketing strategies that don’t feel gross

• Design tips that make your books stand out

• Platform-building advice (Substack, Pinterest, email) that works

• The behind-the-scenes stuff nobody talks about

• Resources, templates, and tools (for paid subscribers)

Contact Me

To get in touch with me, you can contact me on Substack or through my website.

To be schedule an interview with me for Substack, please use my scheduling calendar.

Disclaimer: Content for educational purposes only. Not professional business or legal advice.